Switzerland is a small, landlocked country in the heart of Europe. It has a strategic location at the crossroads of central Europe with many easily traversable passes ("Passstrasse", short term "Pass"). Switzerland is a major player in international trade and follows a liberal trade policy so, while this is not an ideal market for companies new to exporting, it has potential for more established exporters. The Swiss, who enjoy one of the world's highest levels of income per person, have a taste for well-designed, quality products. The climate is temperate but varies with altitude.
